WHO: Nutella

WHEN: September 2015

WHERE: Milan-Rome

Ferrero chose Punk for Business for “Buongiorno Entusiasmo” two simultaneous events, in two great locations: Lungotevere in Rome and Expo Milano 2015. A day of entertainment, music, fun and the taste of Nutella! We distributed 100.000 breakfast kits in 10 hours, we achieved a Guinness World Record for “The most International Breakfast of the World” with 55 different nations. A Live Show with many Italian artists such as Elio e le Storie Tese, Daniele Silvestri, Coez and Street Clerks along with two great presenters, Federico Russo and Alessandro Cattelan.

2 cities

40k people

1M kisses

40 artists